With so many new mediums and platforms to reach readers, more and more authors are opting the self-publishing option. However, this is leading to a lot of confusion and debate whether self-publishing authors should purchase ISBN number.

Despite the ease of access to reach your readers, ISBN is still a valuable tool, which can help readers, libraries, and bookstores to easily locate and track books in global databases.

Here are some factors that can help you decide as an author if you should make an ISBN number purchase.

What is an ISBN?

The ISBN, or International Standard Book Number, is a 13-digit code used worldwide to identify books. Each number is unique and includes details about the book’s edition, format, and publisher. By purchasing an ISBN, you ensure that your book has a recognized, official identifier, essential for cataloging and tracking in libraries, retailers, and online databases.

The Benefits of Purchasing an ISBN

Ownership and Control
When you buy your ISBN, you own it, which gives you control over your book’s information. Free ISBNs provided by publishing platforms often mean they’re registered under the platform’s name, not yours. If you ever want to switch platforms or publish under your name, owning the ISBN can make this much smoother.
Professional Credibility
Books with an ISBN appear more professional and established, which can appeal to readers, bookstores, and libraries. It shows that your book is a serious product, and having this number helps it stand out in online searches or catalogue systems.
Distribution Flexibility
If you’re hoping to reach multiple distribution channels, such as Amazon, independent bookstores, or libraries, having your ISBN can be crucial. Many retailers and distributors prefer or even require ISBNs to list a book, making it easier for you to reach new audiences without restrictions.
Increased Discoverability
Books with ISBNs are added to Books In Print, a global database used by libraries, bookstores, and online retailers to track and catalog books. This increased visibility can make your book easier for readers to find, helping boost sales and exposure.

How an ISBN Can Impact Self-Published Authors

For self-published authors, buying an ISBN means making an investment in the book’s visibility and reputation. Here’s why that matters:

Reach More Platforms
An ISBN can give you access to platforms and distributors that won’t accept books without this identification. This is especially useful if you aim to expand beyond a single publishing platform, such as Amazon, and get your book into libraries, local bookstores, or international retailers.
Maintain Control of Your Book Rights
When using a free ISBN, platforms may restrict the way you distribute your book. However, owning the ISBN gives you full control over the book’s rights and the flexibility to market it however you choose.
Track Sales and Editions
With your own ISBN, you can easily track sales, update editions, or create new formats (like paperback, hardback, or eBook versions) under a consistent brand. This can be especially helpful if you plan to publish multiple books and want to maintain control over their growth and evolution.
Protect Your Work and Your Brand
Buying an ISBN number for each of your self-published books helps you create a cohesive, identifiable brand. It allows you to register the book in your name or publishing entity, rather than under a third party, which helps prevent issues in the future if you want to move the book to another platform.

Drawbacks to Consider

While purchasing an ISBN has its advantages, it’s not without costs, and some self-published authors may choose to skip it if they’re exclusively publishing online. Keep in mind:

Cost: ISBNs come with a price, which can add up if you’re publishing multiple editions or plan to release several books. However, many services offer packages for multiple ISBNs, which can reduce the overall cost.
Not Always Necessary for Digital-Only Sales: If you’re only planning to publish an eBook on a platform like Amazon Kindle, you might not need an ISBN, as Amazon assigns its own unique identifier (ASIN) to books.

Is Purchasing an ISBN Worth It?

If you’re committed to your self-publishing career, then purchasing an ISBN can add real value. It’s especially worthwhile if:

You plan to sell your book on multiple platforms.
You want your book available in libraries or local bookstores.
You’re publishing under your name or your publishing company’s name.

Final Thoughts

For self-published authors, buying an ISBN can open doors to a wider audience and increased credibility. It’s an investment in the future success of your book, offering flexibility, ownership, and visibility. Whether you’re just starting or have plans to grow as an author, buying an ISBN can help you establish a professional reputation and reach a larger audience.
Read more: forbespromagazine.com